These guides are for owners who would rather understand the decision before paying anyone to make it. Each one tackles a single question we're asked constantly, gives you a method you can apply yourself, and shows the numbers behind it. They are marketing and business guidance only; anything about equipment, codes or legal matters belongs with licensed professionals and the relevant regulator.
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Boiler website architecture: the page map we build from
A boiler website should be built from a page map with four branches: systems, manufacturers, symptoms and towns. This guide gives a sample map for a three-town specialist, what each page type must contain, and the linking rules that hold it together.
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Does your boiler work need its own brand?
A separate boiler brand makes sense when boiler work is a big enough share of your margin, your current name hides it, and your market can supply enough extra jobs to pay for the launch. This guide shows how to check all three.
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How to write technical boiler content that is accurate and safe
Technical content is the strongest proof a boiler specialist can publish, and the easiest to get wrong. This guide sets out where facts should come from, what must never be published, how technician review works and a template for fault-code articles.
Does your boiler work need its own brand?
Short answer: a decision guide for HVAC firms with a strong boiler team and boiler firms with a weak name.
Does your boiler work need its own brand? walks through the three ways to structure boiler work (one brand, an endorsed division, or a separate brand) and three tests that tell you which suits you: share of margin, whether your name hides the work, and whether your market can pay for a launch.
What you'll take away:
- a comparison table of the three structures and their risks
- a break-even calculation that includes service-agreement margin, not just replacements
- what happens to reviews, phone numbers and your existing boiler pages
- a naming checklist, including the French-language rules that apply in Quebec
- a launch sequence from naming to the six-month review
It draws on the GasBoilers.ca division built for CANRO Heat, which is the model behind this agency.
Boiler website architecture
Short answer: the page map we build boiler sites from, with templates for each page type.
Boiler website architecture explains why a boiler site needs four branches (systems, manufacturers, symptoms and towns) and gives a sample map of around 30 pages for a specialist covering three towns.
What you'll take away:
- the job each branch does and the kind of visitor it catches
- what every system page must contain
- how to write symptom pages that are urgent, useful and safe
- how to write manufacturer pages without overclaiming a relationship
- how to write town pages that aren't doorway pages
- a twelve-point launch checklist
Writing technical boiler content safely
Short answer: an editorial process for publishing technical content that builds trust without creating risk.
Writing technical boiler content safely covers where facts should come from, the line between explanation and instruction, and how a licensed technician on your team reviews each page.
What you'll take away:
- the three sources of good technical content, and the ones to avoid
- a clear list of what never to publish and what owners can safely check
- a six-step review workflow
- a seven-part template for fault-code articles
- how to mention programs and regulators with dates and links
How to use these guides
Short answer: read the brand guide first if you are considering a division; otherwise start with the page map.
If you're an HVAC owner wondering whether to spin out your boiler work, start with the brand guide; it determines everything else. If your brand is settled and your website is the problem, go straight to the page map. If your site is sound but thin, the technical content guide is your next step.
Each guide links to the matching service: specialist brand and division strategy, boiler-only websites and technical boiler content. If you'd like a second opinion on your own situation, the free 7-day audit described on the pricing page applies these same methods to your company, and the contact page explains how to start.
A note on sources
Short answer: our numbers are either our published prices, our named case studies, or clearly labelled examples.
Where a guide uses figures such as boiler margins or agreement values, they are illustrative and labelled as such. Replace them with your own. Where a guide mentions a regulator or program, it links to the official source and gives the date we checked it. Programs change; always confirm with the administrator.
Frequently asked questions
Are the guides free?
Yes. They are written to be useful whether or not you ever hire us. Use the checklists and calculations with your own numbers.
Who writes the guides?
They are written by Ali Sedighi, MBA, from experience building boiler-only brands such as GasBoilers.ca and CombiBoiler.ca. They are marketing and business guidance, not technical or legal advice.
Will you add more guides?
Yes, as we see the same questions come up repeatedly from boiler company owners. Each guide carries its own updated date.